Electronic Press Kit

HIGHLIGHTS: 

~ Official SXSW 2020 Showcase Artist

~ Three songs in the film Gather premiering at Human Rights Watch Film Festival 2020 

~ Opened for DISPATCH & Nahko and Medicine for the People in Summer 2018

~ Supported Rising Appalachia, Kiefer Sutherland, William Elliott Whitmore, Dar Williams, and Donovan Woods

~ Nominated for 'Best New Artist' 2018 for the Indigenous Music Awards presented by SiriusXM 

~ 15k fans on Facebook and 16k followers on Instagram

~Featured in Rolling Stone, Consequence of Sound, Billboard, American Songwriter, PopMatters, Paste Magazine, and Democracy Now!

~ Performed at the United Nations in New York City April 2018

~ Viral Video "In The River" received 500K views 

~ Viral Video "Red Moon, High Tide" received 325K views

~ Winner of 2017 Global Music Award for Protest Music & 2017 Honesty Oscar for Activist Anthem 

~ “In the River” - #2 Modern Protest Song by A Person of Color (Paste Magazine) 

~ “In the River” - Top 15 Protest Songs of the 21st Century (What Culture)

~ Featured in 20 Modern Day Protest Songs to Help You Survive Trump's Presidency (Overblown Magazine)

~ Official Speaker at SXSW 2018 for Artists & Fans Panel: "Serving the Sacred Bond"

~ Official Speaker at Bonnaroo 2019 for Preventing Sexual Violence Panel

~ Has sold out shows of 200 people in New York City and Santa Fe, New Mexico

BIO:

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Raye Zaragoza is a galvanizing presence, a self-assured artist making music to fight for, represent, and celebrate those left too long outside the spotlight. Known for tenacious feminist anthems and fearless protest folk, her stage presence teems with determined morale. However, Zaragoza was not always the fortified woman of color who takes the stage today.

 

As a Japanese-American, Mexican, Indigenous woman, Zaragoza spent much of her early life trying to assimilate with the world around her, to meet punishing standards of beauty synonymous with just one color of skin—and not her own. Raye confesses, “I truly thought that in order to be beautiful, you had to be white.” She has come a long way from that youthful pain, proclaiming “I am proud to be a multicultural brown woman with insecurities and a vibrant intersectional identity that I continue to grapple with. I hope young girls of today will know that the It Girl is whatever the hell they want to be.”

 

This rightful confidence radiates across Woman in Color, Zaragoza’s sophomore album out October 23 on Rebel River Records, her own independent label. The album delivers powerful missives about embracing one’s own identity and discovering the power behind it, all across brisk, emotive, compelling folk melodies. Once deemed “one of the most politically relevant artists in her genre” by Paste Magazine, Raye Zaragoza now offers an intimate exploration of coming into her own, in a country where for many, simply existing is political.

 

Raised in New York City, Zaragoza grew up in a studio apartment on Houston Street with her mother, father, and two siblings. Despite financial limitations, her parents were fervent believers in the power of performing arts and committed to cultivating their children’s creativity. This meant that money earned went first to mortgage, second to bills, and third to arts education and opportunities for Raye and her siblings. When Raye was fourteen, her family moved to Los Angeles and by eighteen, she was living on her own in North Hollywood, gigging at farmer’s markets, restaurants, and at one point, once a week at The Republic of Pie—in exchange for nothing but a slice of pastry. She moved back to New York City as a young adult, bartending at The Knitting Factory and The Bitter End while developing her East Coast audience, before rising rents sent her back to California.

 

By 2016, Zaragoza had bounced her evolving career between two coasts and come into adulthood with a nuanced perspective. Her priorities were shifting, her musical style changing, and her focus becoming clear. In tandem, she had become increasingly connected to her own identity and increasingly aware of the injustices surrounding the Indigenous communities of Standing Rock; she was emotionally gripped by the violence and dangers ravaging her people and the protesters of the Dakota Access Pipeline and felt compelled to fight back in the way she knew how. In swift form, she penned “In The River” and enlisted her brother to create a music video. The release went viral and Zaragoza suddenly found herself on a new kind of stage—one significantly more public and truly important than she ever could have imagined. She travelled to Standing Rock that winter.

 

In the aftermath of that breakthrough single, Zaragoza released Fight For You, the protest-driven debut she says had her “finding my voice as a woman of color.” The album drew rampant praise from the likes of Billboard and Paste Magazine as well as touring opportunities with Dispatch and Donovan Woods among others. For many years, Zaragoza had smothered her natural identity to please homogeneous pop culture, but upon releasing her first full-length, she discovered its beauty, significance, and necessity in a broader conversation; she was ready to celebrate what made her “different” and invigorate those of similar struggles to do the same.

 

For her sophomore album Woman In Color, Zaragoza enlisted Grammy-nominated producer Tucker Martine (Neko Case, My Morning Jacket, First Aid Kit, The Decemberists, Modest Mouse, Sufjan Stevens). She says, “Tucker’s musical purity and precision both challenged and excited me. The creative relationship was synergistic from the start, and I knew he was the person to make these stories come to life.” In just ten, ten-hour days in Portland, the pair stretched Raye’s prolific songwriting into life-size experiences, adding lush layers of instrumentation with notable guest players including Colin Meloy (The Decemberists), Laura Veirs, Dylan Day (Jenny Lewis), Andrew Borger (Norah Jones) and Kyleen King (Brandi Carlile). Zaragoza calls the experience “one of the most creatively fulfilling experiences in my life so far.”

 

Throughout the process of writing and recording, Zaragoza pulled from an eclectic pool of inspiration not limited to Joni Mitchell, Hurray for the Riff Raff, Norah Jones, Blind Pilot, First Aid Kit, and even the Clarissa Pinkola Estés book Women Who Run With The Wolves. The resulting record is as multifaceted as the artist who wrote it. Throughout ten emotionally turbulent tracks, Zaragoza reckons with growing up in a society that equates whiteness with beauty (“The It Girl”), memorializes her mother’s story of immigrating to the United States (“Change Your Name”), pays homage to Indigenous women who were kidnapped and murdered, never to be found (“Red”), protests deep-seated societal injustices (“Fight Like A Girl,” “They Say,”), and emboldens the listener to be all that their beautiful individuality entails (“Running With the Wolves,” “Rebel Soul”).

 

Woman In Color flares with the fierce spirit of Raye’s acclaimed debut while embracing the compelling pep of Martine's pop touch and elaborating upon her storied relation to identity. Through this album, Raye has written a collection of spirited canticles for herself, for womanhood, and for all the people who had to come together in such an event of divine coincidence that led to her existence.

Quotes: 

"Will have you throwing a defiant fist in the air." - Rolling Stone 

"Speaking truth to power, Raye Zaragoza is a voice made for our times." - PopMatters

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"One of the most politically relevant artists in her genre" - Abdiel Vallejo-Lopez, Paste Magazine

"This thought-provoking track is making a brave and bold statement, highlighting how Zaragoza is unquestionably ready for change. With gentle guitar melodies, emotive violin and passionate lyrics she bares it all, fearless in her beliefs." - EARMILK (on “American Dream”)

"one of the most beautiful protest-style songs I’ve heard in a long time" - EILE Magazine (on “American Dream”)

"One of the most affecting protest songs of the century" -  Jacob Trowbridge, WhatCulture (On "In The River")

“Raye Zaragoza offers a set of shimmering folk... distinguishing herself with her voice.”  -Zach Weg, The Deli NYC  

 

“In the wake of the scandal of the Dakota Access Pipeline...many protest songs have surfaced. This one in particular stands out, a heartfelt song by Native Americana artist Raye Zaragoza”  -Alexa Peters, Paste Magazine (on "In the River") ​

 

“The room was so involved in her, she had them completely captivated. Through the crowded audience, I couldn’t tell if it was her beautiful lyrics about love, heartbreak, and New York City, or if it was her undeniable beauty and genuine stage presence, that had everyone so enchanted.” - Alex Mae MacDowell, The Fox & King Inc. 

"I love the emotional accessibility of her voice and the socially conscious lyrics." -Danny Goldberg, Managed Nirvana, Bonnie Raitt, Beastie Boys & more. 

Contact:

Management: 

Invasion Group

invasiongroup.com

 

Jana Fisher - Los Angeles

jana@invasiongroup.com

 

Peter Casperson - New York

peter@invasiongroup.com

Booking: 

Seth Rappaport

sethrappaport7@gmail.com

Press: 

Maddie Corbin maddie@luckybirdmedia.com

Press photos: 

 

Click for all photos

Past Tour Dates:

~Summer 2018 supporting Dispatch and Nahko & Medicine for the People

~City Winery Chicago supporting Joe Purdy 

~California WorldFest 2017 in Grass Valley, CA

~Ubuntu Conscious Music Festival 2017 in Kansas City, MO

~Black Hills Unity Concert 2017 in Piedmont, SD

~Thunder Valley Music Festival 2017 in Pine Ridge, SD

~NAMM 2017 in Anaheim, CA

~Open See Festival 2017  in Constance, Germany

~Multikulti Festival 2017  in Rheinfelden, Switzerland